FoodMe Global

Design Process

The unusual part of this brief was that one design had to work as a hundred restaurants, each convinced the app was theirs and not a platform's. So we treated system and skin as separate problems: a fixed ordering flow that never changes, and a theming layer of logo, colour and tone that changes completely. The flow was tuned against a plain benchmark, since a diner switching from a third party app abandons anything that takes more taps than the one they already use. The manager app was designed for a phone propped near a hot pass in a loud kitchen, where a new order has to be understood without stopping. Dispatch had to make every live order legible at a glance, because the question there is never what happened but what is happening now. One component library with brand tokens turned restaurant number fifty into configuration rather than a new project. That is why there are 100 branded apps and not 100 redesigns.